HOT VALID MARKETING-CLOUD-PERSONALIZATION MOCK EXAM 100% PASS | EFFICIENT MARKETING-CLOUD-PERSONALIZATION TEST DUMPS DEMO: MARKETING CLOUD PERSONALIZATION ACCREDITED PROFESSIONAL EXAM

Hot Valid Marketing-Cloud-Personalization Mock Exam 100% Pass | Efficient Marketing-Cloud-Personalization Test Dumps Demo: Marketing Cloud Personalization Accredited Professional Exam

Hot Valid Marketing-Cloud-Personalization Mock Exam 100% Pass | Efficient Marketing-Cloud-Personalization Test Dumps Demo: Marketing Cloud Personalization Accredited Professional Exam

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q117-Q122):

NEW QUESTION # 117
What three components can a web developer define by pageType?

  • A. Goals
  • B. Campaign
  • C. Content Zones
  • D. Item Actions
  • E. Capturing Attribute

Answer: C,D,E

Explanation:
In Salesforce Marketing Cloud Interaction Studio (Marketing Cloud Personalization),pageTypeis a critical concept for defining the structure and behavior of web pages. A web developer can specify several components by usingpageType, enabling Interaction Studio to properly capture data, define user interactions, and deliver personalized content.
1. Item Actions
* What It Is:Developers defineitem actionsto specify the types of actions that users can take on thepage.
These actions allow Interaction Studio to track specific user behaviors and interactions with items (e.g., clicking, adding to cart, or viewing details).
* Purpose:
* To enable the platform to log user activity for analytics and personalization.
* To define actionable items on the page for recommendations or offers.
* Example:
* A developer sets up "Add to Cart" and "View Product" actions for product pages.
* Documentation Reference:Item Actions in Interaction Studio.
2. Content Zones
* What It Is:Content zones are specific areas on a web page where personalized content can be dynamically displayed. Developers define these zones by pageType to ensure personalized content is delivered in the correct location.
* Purpose:
* To designate sections of a webpage for personalization.
* To enable seamless integration of Interaction Studio's campaigns and recommendations.
* Example:
* A developer defines a "Hero Banner Zone" or "Sidebar Recommendations Zone" for a pageType associated with a homepage or product page.
* Documentation Reference:Defining Content Zones.
3. Capturing Attribute
* What It Is:Capturing attributes involves defining data fields or properties that Interaction Studio should capture when a pageType is loaded. These attributes provide context about the user, items, or page to support personalization and analytics.
* Purpose:
* To enrich Interaction Studio's dataset with key metadata for better targeting and reporting.
* To capture information like product IDs, categories, or user actions on specific page types.
* Example:
* A developer captures attributes such as "Product Name," "Category," or "Price" on a product page.
* Documentation Reference:Capturing Attributes in Interaction Studio.
Why Other Options Are Not Correct
* B. Campaign:
* Campaigns are created and managed separately in Interaction Studio. They are not a component of pageType.


NEW QUESTION # 118
Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

  • A. Audience
  • B. API
  • C. Date based
  • D. Salesforce data

Answer: B


NEW QUESTION # 119
A business user wants to test the effectiveness of two CTA options, which testing option should the select?

  • A. Time Based Testing
  • B. Variation Testing
  • C. A/B Testing
  • D. Rule Based Testing

Answer: C

Explanation:
To test the effectiveness of two CTA options:
* UseA/B Testingto compare the performance of the options across a defined audience.
* Metrics such as click-through rates (CTR) and conversions are used to determine the winner.
References:
* Salesforce Interaction Studio Documentation - A/B Testing


NEW QUESTION # 120
What are two ways to populate the Marketing Cloud Personalization catalog?

  • A. Web SDK
  • B. Third-party Integration
  • C. ETL Feed
  • D. Email Pixel

Answer: A,C

Explanation:
Two ways to populate the Marketing Cloud Personalization catalog are:
* ETL Feed (Answer C):
* Upload data files to populate the catalog with batch updates.
* Web SDK (Answer D):
* Automatically collect catalog data during website interactions.
References:
* Salesforce Marketing Cloud Documentation - Catalog Management


NEW QUESTION # 121
When using B2B Detect, which two options are valid account origins?

  • A. Customer date of birth
  • B. Account Domain
  • C. IP address
  • D. Time of day

Answer: B,C

Explanation:
IP Address: B2B Detect can identify accounts based on the visitor's IP address, often linked to a business network.
Account Domain: It can also determine accounts by analyzing email domains or browsing activity linked to a company's domain.
Reference: Salesforce Interaction Studio B2B Detect Configuration Guide.


NEW QUESTION # 122
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